Strategic networking

Learning to network — but how?

How does targeted networkingwork? Who can help me advance professionally? How can I use conferences and receptions strategically for my career? Professional success often depends on making the right connections. For founders and young entrepreneurs in particular, but also for early-career researchers and politicians, a good network is crucial: successful conversations at conferences, conventions and trade fairs help you and your ideas take a decisive step forward.

Strategic networking in practice

Strategic networking can be learned. Lilit’s networking seminar gives you the tools you need through training:

• Analyse your network and sharpen your profile
• Targeted networking through social media
• Use tailored short introductions to suit the situation
• Handle high-status communication confidently
• Confidence in networking
• Use your own network deliberately to advance your career

Granovetter’s theory of strong and weak ties also helps with networking

Analysis — communication — maintaining connections

1. Together, we analyse your networking opportunities during the training and define clear goals for the next steps. The seminar thus combines network analysis with a strategic plan for your future network.
2. Conversation simulations and practice of your short introduction strengthen your communication skills. This includes identifying your unique strengths in conversation and consciously using storytelling to remain memorable in the long term. You learn to use an engaging introduction to start a personal conversation confidently and convincingly.
3. Once you have made a start, networking focuses on consistent relationship maintenance. The seminar offers best-practice examples for using social media and explains what matters for an optimal presence on Xing and LinkedIn. We explore what makes worthwhile business networks and where investing pays off — and where it does not.

Lilit offers a practical seminar providing long-term strategies and the right tools for persuasive conversations and maintaining relationships. We tailor each networking seminar to its audience’s needs. Founders, entrepreneurs, early-career researchers and politicians all frequently need to make an impression in person. Yet their networks and opportunities differ considerably. That is why we offer seminars tailored specifically to your target group on request. Marietta Gädeke explains: the right networking strategy is crucial to success. Want to know what networking training looks like? Then read our report on the seminar Networking in academia at the University of Mainz. Or are you already convinced and want to advance your career through skilful networking ? Then contact us for a personalised seminar proposal. Request a quote now!