You want a message so tempting that others cannot help but follow you? Focus on the rational goal but keep the emotional apple of wisdom in your hand and you’ll be true leader!

Modern cognitive science shows: Man is not a fully rational being. Our gut feeling, values and attitudes play an important role in decision-making. The Lilit method of strategic empathy builds on these findings. Our method uses emotional and cognitive elements of the change of perspectives as well as years of experience in training politicians and managers to offer the most effective training in communication.